I was asked, from some friends, to create a logo for their new company. Just for fun I decided to create a quick concept for a Badaxe Homepage. The company specializes in outdoor gear and hunting equipment. The idea was to create a design that has a bit of a outdoor gritty feel while still have a modern style. Photography became a large part of creating the look and feel. Thank you so much unsplash.com, because of you we designer all have great photos to use in our designs.