A project with a bit of a time limit. Company budgeted out about 8 to 9 hours for me to create a logo and style guide.
Other restrictions were I had to use the blue, had to use the "&", and they didn't want an icon or image (against advise.) I do feel it could have been taken much further, but it was in interesting challenge. Without a doubt they have a stronger logo then what they had created in Powerpoint, ugh. So please if anyone comments please take it easy on me. :)
I gave myself a set time for the process
1. 3 hours for sketches and research.
2. 2.5 hours for illustrator work.
3. 2.5 hours for style guide creation.